As 2016 draws to a close, I wanted to do a quick post summing up the year on The Spurs Report. It’s been quite a year, with new people stumbling upon this curious little corner of the Spurs blogosphere every day.
In total, there have been nearly 200,000 views (197,447 at the time of writing) in the year to date — this compares with less than 20,000 in 2015. That’s significant growth, particularly as I haven’t posted anything new since taking a break in November.
While that’s a drop in the ocean in comparison to the traffic of bigger football blogs, and the clickbait merchants who harvest other people’s content and manufacture audiences in a fraud against advertisers and fans alike, to me this seems like an awful lot of people coming to read my occasional ramblings on Spurs.
The main referrer was Twitter, with 42,098 views, followed by Facebook (28,921), Reddit (17,257) and NewsNow (14,520). I don’t use Facebook, but really should start considering it — my pieces have only been shared a handful of times, but each one brought a large volume of new Spurs fans to my blog. Thank you to those who have shared on Facebook. As you can see from the Top 10 articles below, the biggest driver has been pieces on the stadium — there’s a hunger for information on this project.
This time a year ago, I had around 300 Twitter followers — it’s now over 3,400. Again, it’s nothing compared to the bigger beasts, but growing a readership is hard without influential friends or the backing of a news organisation or other type of network. This blog and my Twitter account now have a healthy following among Spurs fans — I hugely appreciate the help I’ve received in the past year from some of the prominent members of the Spurs community (Alan Fisher, Dan Kilpatrick and Martin Cloake amongst others) in sharing my work.
It makes a profound difference, and I try to follow the same good example when new bloggers ask me for help in turn. I’m not followed by many of the elite football Twitterati, and my blogs don’t get shared around or linked to by bigger sites — this is a resolutely niche Spurs blog. But so long as Spurs fans keep on discovering this blog and joining in the conversation, I’ll keep writing it.
Thank you all for your continued readership, comments, insight and feedback. The blogosphere and Twitter can be a rough place, but 99% of the time I find the conversations I have with other Spurs fans positive, informative and enjoyable. I just love talking (OK, sometimes ranting) about Spurs.
I’ve been working on another writing project in recent months — something utterly un-Spurs related — as well as trying to balance new work commitments. But I plan to resume blogging in 2017: the itch to get back to it is proving almost unendurable.
Wishing you all a merry Christmas and happy new year.
The 10 most viewed pieces of 2016 were as follows:
A summer news wrap with exclusive information on the stadium design and construction.
A rant about the football media, in which I said rude things about Jamie Redknapp.
A feature on Mauricio Pochettino and his work at Spurs. A labour of love, and the feedback to this one made it 100% worth the time spent on it. Have a read if you haven’t yet.
My first major stadium piece, examining the financial side of Tottenham’s stadium plans.
A look at Chelsea’s stadium plans, and the huge headaches our rivals face in securing planning consent.
A look at the relative cost of signing players in the wake of the Paul Pogba deal. A bit of fun, this one was picked up quite widely on non-Spurs Twitter.
The most recent stadium news piece. I’m hoping to do another one in January or February as there have been one or two new lines since this was published.
An assessment of THFC’s finances and what impact the stadium spend will have. Somewhat technical, but some good numbers in there.
A look at the stadium sponsor market, and a warning for fans not to expect too much.
A long piece (in hindsight, too long…) on the relationship between Spurs and the NFL. We’ve had more insight into it since this was published.
As you can see from this list, the stadium dominates. But encouragingly, many of these pieces are longer ones that took a lot of time and effort — there’s an appetite for detail.
Thanks for reading, please follow me on Twitter for more Spurs-related chat.