Deep Dives

The beauty of the blog is the ability to write all types of articles.

With football, much is immediate — it’s an emotional game, especially with a team like Spurs who don’t half put you through the ringer. But I am also interested in the business of football, where important information can go unnoticed, or not fully understood.

I enjoy nothing more than delving into documents to find out information that, if pieced together correctly and explained clearly, tells a story about the way a club such as Spurs is run.

I call these pieces “deep dives”, and I’ll add links and summaries to recent work on this page. If you wish to discuss these articles, or any future projects that I can assist with, please don’t hesitate to contact me through email ( or through Twitter (@spurs_report).


Chelsea’s Stamford Bridge Redevelopment — Trying to keep the train on the tracks

Published May 2016

After years of trying and failing to secure an alternative site in West London, Chelsea in December 2015 unveiled plans to demolish Stamford Bridge and replace it with a new 60,000 capacity stadium. I analyse various aspects of the project including the complications arising from the need to construct over railway lines, matters relating to finance and housing, and potential security concerns. I reveal that certain aspects of the project are now being redesigned, and a further public consultation will be required, raising the possibility of delays.

Waiting for the revolution to happen: An analysis of THFC’s accounts for the 2014/15 season

Published April 2016

A transitional year on the field was reflected in the accounts. After the Bale money splurge, it was a return to “pragmatic player trading”, but a number of high earners remained on the books and contributed little. Spurs is solidly profitable, but desperate for the new stadium to progress, and a jump in commercial revenues.

An analysis of the size of Premier League clubs, and why Spurs and Aston Villa show bigger isn’t always better
Published February 2016

Reading through Manchester United’s financial statements in search of information, I came across a startling statistic: The club employs 91 people in its media division alone. This set me off on a train of thought — how do Spurs, and indeed other Premier League clubs, stack up? The results were surprising, but also potentially telling.

Spurs take a gamble on the NFL
Published January 2016

The most curious, and talked about, aspect of the new Spurs stadium scheme is the NFL connection. Why are Spurs, a prudently run Premier League club, going to what appears a considerable amount of trouble to incorporate facilities for American Football? Building on information in public documents, I investigate the deal with the NFL, and what it could mean for the future of Spurs.

The £300 million funding question and the dangers of “doing an Arsenal”
Published January 2016

The Spurs stadium scheme, including both the 61,000 arena and accompanying development, is expected to cost somewhere between £675 million and £750 million, way beyond what any other Premier League club has had to spend on a new home. I investigate how Spurs plan to fund the project, how much more money needs to be found, and what lessons can be learned from Arsenal.